How to avoid pet food marketing

Everyone has fallen for marketing before - this is why we purchase products. Sometimes products live up to their reputation, other times not so much. When choosing a pet food, it can be difficult to not get caught up in the marketing and think objectively about if that product is really the best thing for … Continue reading How to avoid pet food marketing

Pet food marketing buzzwords: sorting fact from fiction

When looking at a bag of pet food, it's so easy to get overwhelmed with the amount of persuasive marketing and trendy buzzwords slapped on the package. So many pet owners come to me with pre-conceived ideas of the best food to feed their pet, that are based on marketing tactics and human nutrition, rather … Continue reading Pet food marketing buzzwords: sorting fact from fiction

Decoding pet food labels – part 2

Continuing from my last post, decoding pet food labels is an involved process. There's a lot of information on the label and not all of it is as important as manufacturers will have you think. This post explains, in simple terms, the guaranteed analysis panel and ingredients list; it is by no means comprehensive, particularly … Continue reading Decoding pet food labels – part 2