How to avoid pet food marketing

Everyone has fallen for marketing before - this is why we purchase products. Sometimes products live up to their reputation, other times not so much. When choosing a pet food, it can be difficult to not get caught up in the marketing and think objectively about if that product is really the best thing for … Continue reading How to avoid pet food marketing

Fresh foods for pets: is it better?

The latest trend is fresh foods for pets, particularly the type that is available as a subscription, getting delivered to your door on a recurring basis. More and more pet owners have asked me about these products and if they are good quality, so I thought we should take a deep dive into this new … Continue reading Fresh foods for pets: is it better?

Fillers in pet food – and why they arent a thing!

What is a filler and does pet food actually contain "fillers"? Certain ingredients often get blamed for being of low nutritional value and simply filler ingredients. A filler is something that contains no nutritional value and is added to create bulk in the diet. In pet food, this actually doesn't exist. Everything included in pet … Continue reading Fillers in pet food – and why they arent a thing!

Pet food marketing buzzwords: sorting fact from fiction

When looking at a bag of pet food, it's so easy to get overwhelmed with the amount of persuasive marketing and trendy buzzwords slapped on the package. So many pet owners come to me with pre-conceived ideas of the best food to feed their pet, that are based on marketing tactics and human nutrition, rather … Continue reading Pet food marketing buzzwords: sorting fact from fiction