Superfood or superfake?

More and more pet foods are slapping on their labels that their diets include "superfoods" - but what are superfoods? And how do we know that the diet is actually going to provide any noticeable benefit to your pet? Today's blog is about why the term superfood shouldn't sway you decision to purchase a pet … Continue reading Superfood or superfake?

How to avoid pet food marketing

Everyone has fallen for marketing before - this is why we purchase products. Sometimes products live up to their reputation, other times not so much. When choosing a pet food, it can be difficult to not get caught up in the marketing and think objectively about if that product is really the best thing for … Continue reading How to avoid pet food marketing

Fresh foods for pets: is it better?

The latest trend is fresh foods for pets, particularly the type that is available as a subscription, getting delivered to your door on a recurring basis. More and more pet owners have asked me about these products and if they are good quality, so I thought we should take a deep dive into this new … Continue reading Fresh foods for pets: is it better?

Researching pet foods: What to look for

"Is this a good food? What should I feed my pet?" I get asked these questions all the time, and it's far more complicated than picking up a bag of food! Many clients base their opinion of a food or what to feed their pets on the marketing tactics that are designed to attract owners … Continue reading Researching pet foods: What to look for

Recalls: the good the bad and the ugly

Every so often, a pet food recall occurs that sends shockwaves through the pet food industry and pet owners alike. Owners panic, call their vets and may even choose to feed unconventional diets because of the fear surrounding recalls - some pet food "rating" websites even use these recalls to rank pet foods, however as … Continue reading Recalls: the good the bad and the ugly

Pet food marketing buzzwords: sorting fact from fiction

When looking at a bag of pet food, it's so easy to get overwhelmed with the amount of persuasive marketing and trendy buzzwords slapped on the package. So many pet owners come to me with pre-conceived ideas of the best food to feed their pet, that are based on marketing tactics and human nutrition, rather … Continue reading Pet food marketing buzzwords: sorting fact from fiction

Going against the grain: grain free diets

You may have heard the lastest buzzword in pet food is "grain free". However, grain free pet foods came into the market with little to no scientific evidence to support the trend that was largely led by consumer demand following an increase in the popularity of gluten free diets for humans and an incorrect assumption … Continue reading Going against the grain: grain free diets