Pet food marketing gimmicks: sorting fact from fiction

When looking at a bag of pet food, it’s so easy to get overwhelmed with the amount of persuasive marketing and trendy buzzwords slapped on the package. So many pet owners come to me with pre-concieved ideas of the best food to feed their pet, that are based on marketing tactics and human nutrition, rather…

Feeding puppies, great and small

One of the biggest decisions you will make as a new puppy owner is what to feed your pet. In my opinion, there isn’t anything more important than considering a diet that will provide all the necessary nutrients to support your pet’s growth and avoid serious health consequences in the long run. When assessing a…

What the FLUTD?

Feline Lower Urinary Tract Disease is a condition we see frequently in clinic and following medical management, the ongoing prevention of urinary conditions reoccuring is heavily reliant on nutritional management, and strict compliance is necessary to save your special cats from unnecessary pain and suffering. So what is FLUTD? Feline Lower Urinary Tract Disease describes…

Decoding pet food labels – part 2

Continuing from my last post, decoding pet food labels is an involved process. There’s a lot of information on the label and not all of it is as important as manufacturers will have you think. This post explains, in simple terms, the guaranteed analysis panel and ingredients list; it is by no means comprehensive, particularly…