All about protein

A quick Google search can bring you up all sorts of information about pet food and protein. I find a lot of the misinformation around pet food tends to center around protein - how much your pet needs, where it should be on an ingredient list, more meat means more protein...the list goes on. I … Continue reading All about protein

By-products in pet food

There isn't an ingredient that gets more negative attention than by-products. But what are by-products? Do they really include hooves, hair and teeth? Are they poor quality meats? I've collated the most commonly asked questions about by-products here, in a hope to explain some of the misconceptions people have about by-products and sort the fact … Continue reading By-products in pet food

Investigating Ingredients

An ingredients list can be confusing, overwhelming and scary for many consumers if you don't know what those words or ingredients actually mean or their actual definitions. It's fast becoming a marketing ploy for companies to use their ingredient list to sway owners to purchase their product, by simplified, "dumbed down" ingredients lists and scaremongering … Continue reading Investigating Ingredients