"But she's a carnivore! Shouldn't she just eat meat?!" This catchcry has become so commonplace in veterinary clinics around the world thanks to the marketing jargon and buzzwords being spun as fact by pet food companies. Many pet owners have been manipulated to believe that the only way to feed pets is meat, meat and … Continue reading What’s a carnivore?
A quick Google search can bring you up all sorts of information about pet food and protein. I find a lot of the misinformation around pet food tends to center around protein - how much your pet needs, where it should be on an ingredient list, more meat means more protein...the list goes on. I … Continue reading All about protein
There isn't an ingredient that gets more negative attention than by-products. But what are by-products? Do they really include hooves, hair and teeth? Are they poor quality meats? I've collated the most commonly asked questions about by-products here, in a hope to explain some of the misconceptions people have about by-products and sort the fact … Continue reading By-products in pet food
An ingredients list can be confusing, overwhelming and scary for many consumers if you don't know what those words or ingredients actually mean or their actual definitions. It's fast becoming a marketing ploy for companies to use their ingredient list to sway owners to purchase their product, by simplified, "dumbed down" ingredients lists and scaremongering … Continue reading Investigating Ingredients